Price & promotional displays
Make offers visible at the right moment: present prices, discounts, and promotions directly at the point of sale—centrally managed, scheduled, and deployed with location-specific precision.
What are price and promotional displays and how do they work?
Price and promotional displays are digital screens that show prices, offers, discounts, and product information directly at the point of sale. They are used on shelves, promotional areas, counters, or at checkout zones, for example, making current prices and sales promotions immediately visible at the product.
Unlike printed price tags and promotional posters, digital content can be updated quickly. Prices change at short notice, promotions apply only for specific periods, and product ranges can vary by location. Digital price and promotional displays allow such changes to be implemented centrally.
With connectSignage, price and promotional content can be planned centrally and deployed specifically by branch, region, product range, or retail partner. Promotions can start and end automatically, while individual locations receive exactly the content relevant to their specific product range.
Where are price and promotional displays used?
Price and promotional displays are suitable wherever offers and product information need to be visible immediately before or during a purchasing decision.
Typical locations:
- Sales floors
- Shelves and product areas
- Promotional areas
- Fresh food counters and food service areas
- Shop-in-shop areas
- Checkout zones
- Store windows
- Entrance areas
- Promotional stands
- Showrooms
- Pick-up and service areas
- Menu and counter areas
The closer the display, product, and purchasing decision are to one another, the more effectively an offer can be perceived. While a campaign at the entrance might generate attention, specific prices, discounts, or product benefits can be communicated directly at the shelf.
What content can price and promotional displays show?
Typical content includes:
- Prices and promotional pricing
- Discounts and special offers
- Weekly and daily deals
- Product information
- Product images and videos
- New product launches
- Bundle and combination offers
- Seasonal offers
- Clearance sales
- Regional offers
- Menu and daily specials
- Brand and retail partner promotions
- QR codes
Multiple offers can rotate on the same display area and be scheduled to appear at specific times. For example, different offers can be shown in the morning versus the afternoon, or different campaigns can run on weekends compared to weekdays.
What are the benefits of price and promotional displays?
Price and promotional displays make offer communication at the point of sale more current, flexible, and easily scalable. New prices and campaigns can be deployed without the need to produce new posters or manually replace advertising materials at every location.
Scheduling allows promotions to start and end automatically at the intended time. At the same time, content can be tailored based on location, region, product range, or store type. This reduces manual effort and the risk of outdated prices or expired promotions remaining visible.
connectSignage allows even large retail networks to be managed centrally. Take Eat Happy, for example: they use it to manage pricing, promotions, and advertising content for more than 1,800 locations automatically, based on location profiles such as region, retail partner, or product range.
Which industries are price and promotional displays suitable for?
Particularly suitable for:
- Retail
- Grocery and supermarkets
- Chain stores
- Bakeries
- Gastronomy and food concepts
- Convenience stores
- Drugstores and pharmacies
- Fashion retail
- Electronics retail
- Furniture and specialty retail
- Shop-in-shop concepts
- Showrooms
Price and promotional displays are especially useful wherever offers change frequently, product ranges vary by location, or many sales outlets need to be centrally updated with current content.
Display prices and promotions flexibly
Control prices and offers centrally, update them in real time, and present them clearly on displays.
HTML 5 editor
Intuitive, PowerPoint-like designer for content creation.
Scheduling
Content can be easily planned and played automatically at specified times.
ERP & WWS
Connecting external systems and data sources from ERP and inventory management systems.
Synchronized Network Folders
Automated exchange of content via central network folders.
Player Administration
Central management of players with on/off times, live view, screencast, alarm profiles, and preview.
SharePoint
Integration of SharePoint including automated synchronization of documents and content.
External connections
Integration and active control of external systems to expand functionality.
Databases
Automatic and scheduled synchronization of external databases for content that is always up to date.
Media upload
Easy upload of your own content, such as images, videos, GIFs, PDFs, and more.
Real-world success stories
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Eat Happy digitizes over 1,800 locations in Europe
Scalable digital signage solution for automated location integration and precise content delivery in retail
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Digital guest communication at the Family Wellness Hotel Seeklause
With connectSignage, the Familien Wellness Hotel Seeklause utilizes a centralized digital signage solution for modern guest communication, menu information, and promotional content. A video installation in the buffet area, additional information displays, and an outdoor kiosk ensure that guests receive up-to-date information about the hotel and their stay in a quick and engaging way.
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EBBE & FLUT digitizes ambiance, and guest communication
With connectSignage, the EBBE & FLUT restaurant on Langeoog relies on a centralized solution for digital menu communication, brand communication, and a modern guest experience.
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Frequently asked questions
Answers to common questions about prices, offers, and digital promotional displays.
A price and promotional display shows prices, offers, promotions, and product information on a screen. It is primarily used in retail and at the point of sale. With connectSignage, this content can be managed centrally and distributed to individual displays, sales areas, or locations.
Prices, offers, and product information are displayed on screens using digital signage software. Content can be managed manually or imported automatically from existing data sources. With connectSignage, you can centrally control, schedule, and update your information.
Yes. Through ERP, inventory management, database, API, or Excel integrations, prices, product information, and offers can be automatically updated on digital displays. This is particularly relevant for fresh food counters, bakeries, menu boards, and promotional areas.
Yes. With connectSignage, content can be specifically assigned to individual displays, display groups, or locations. This allows you to combine centralized campaigns with customized prices, offers, or promotions for individual branches.
Yes. Displays can be used directly on shelves, product areas, or other locations at the point of sale. This allows prices, product information, and current promotions to be displayed right next to the relevant product.
Yes. With connectSignage, offers and promotions can be scheduled in advance and displayed for specific time periods. This allows daily specials, seasonal promotions, or time-limited campaigns to start and end automatically.
Any Questions?
Our team is happy to help.