Digital Signage for Retail — Control Content, Strengthen Brands, Increase Sales.
With connectSignage, you centrally manage digital content for sales floors, shop windows, checkout areas and stores. Offers, prices, product information and brand messages stay current and appear exactly where purchase decisions are made.
Why Digital Signage matters in retail
enter a store after seeing Digital Signage
higher average purchase value with Digital Signage
more impulse purchases from digital promotion displays at the POS
Which retail challenges does Digital Signage solve?
Digital Signage helps retailers centrally manage content, offers and brand messages across multiple stores. Especially in larger store networks, central control reduces manual maintenance and keeps point-of-sale communication consistent and up to date.
Outdated or unclear information at the point of sale
Customers expect current prices, offers and product information. Outdated or unclear content can negatively affect the shopping experience.
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Inconsistent brand communication across stores
Different local content and store standards make a consistent brand presence harder to maintain. Digital Signage enables campaigns and brand messages to be managed centrally.
High manual effort for price and content updates
Prices, promotions and campaigns change frequently. Without central control, content must be updated manually at individual locations, which takes time and increases the risk of errors.
Typical Use Cases
Digital Signage solutions for retail
From the shop window to checkout: typical Digital Signage applications for sales, customer guidance and store communication.
Price & promotion display
Display prices, discounts and promotions digitally at the point of sale.
✓ Change promotions without reprinting
✓ Update prices centrally
✓ Control content by store
Advertising display
Show products, new arrivals and campaigns across the sales floor.
✓ Increase purchase impulses at the POS
✓ Integrate videos and campaigns
✓ Schedule content by time or location
Welcome screen
Welcome customers at the entrance with offers, services and brand content.
✓ Make the most of the first impression
✓ Combine offers and services
✓ Adapt content by store
Digital wayfinding
Guide customers quickly to departments, products, services and checkouts.
✓ Reduce search time in-store
✓ Map floor plans digitally
✓ Update routes instantly after layout changes
Information display
Display opening hours, services and current customer information.
✓ Reduce customer questions
✓ Integrate websites, CMS or RSS feeds
✓ Keep notices centrally up to date
Shop window display
Show offers and campaigns prominently before customers enter the store.
✓ Gain more attention outside the store
✓ Highlight promotions and new arrivals
✓ Change content automatically
Digital customer stopper
Place offers and daily promotions flexibly along walkways or near the entrance.
✓ Target passing customers
✓ Promote daily offers flexibly
✓ Update content centrally
Digital product advisor
Provide product information, variants and availability interactively at the POS.
✓ Support product consultation at the POS
✓ Integrate product data and variants
✓ Show availability directly
Shelf display
Highlight products, new arrivals and add-on offers directly at the shelf.
✓ Support purchase decisions at the shelf
✓ Highlight product benefits and cross-selling
✓ Control content by assortment
Checkout screen
Display offers, services and purchase impulses directly in the checkout area.
✓ Use waiting time for purchase impulses
✓ Promote vouchers and services
✓ Control content by store or time of day
How does Digital Signage work in retail?
connectSignage enables central control of campaigns, prices and content across all stores. Content can be created centrally, scheduled and distributed by location, display or time period.
HTML 5 editor
Intuitive, PowerPoint-like designer for content creation.
ERP & WWS
Connecting external systems and data sources from ERP and inventory management systems.
Scheduling
Content can be easily planned and played automatically at specified times.
Media upload
Easy upload of your own content, such as images, videos, GIFs, PDFs, and more.
Video walls
Synchronized playback across multiple displays — ideal for large video walls and special formats.
Player Administration
Central management of players with on/off times, live view, screencast, alarm profiles, and preview.
External connections
Integration and active control of external systems to expand functionality.
SharePoint
Integration of SharePoint including automated synchronization of documents and content.
Synchronized Network Folders
Automated exchange of content via central network folders.
Surveillance
Central status overview of the entire network with automatic alerts via email.
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Eat Happy digitizes over 1,800 locations in Europe
Scalable digital signage solution for automated location integration and precise content delivery in retail
Hamppwerk Bakery Uses Digital Signage for Store Communication
With connectSignage, Hamppwerk Bakery is leveraging Digital Signage for modern and efficient in-store communication. Prices, product information, offers, and visual content are centrally managed, automatically updated, and consistently displayed on screens across all branches.
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More attention in the fashion industry
Digital bulletin boards and welcome screens provide up-to-date, central information in everyday working life.
This industry often relies on the following solutions
Price & promotional displays
Make offers visible at the right moment: present prices, discounts, and promotions directly at the point of sale—centrally managed, scheduled, and deployed with location-specific precision.
Advertising display
Advertising displays showcase campaigns, offers, and brand messages on digital screens in an eye-catching way. Content can be scheduled flexibly and managed centrally.
Information display
Information at a Glance: Display key metrics, process data, deadlines, and the latest information on digital displays—automatically updated and centrally provided.
Digital wayfinding
Wayfinding that simply works: Digital wayfinding systems guide visitors, customers, and employees safely to their destinations—flexibly, centrally managed, and always up to date.
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Emergency & safety communication
When every second counts: Make warnings, evacuation information, and safety alerts visible instantly—centrally managed, targeted, and easy to understand.
Digital bulletin board
Internal communication that hits the mark: Make news, notices, and important information visible directly on digital displays – centrally managed and always up to date.
What our customers say
“The advantage is that we can now display information even faster and more reliably.
“I was particularly impressed by the simple and intuitive operation of the software.”
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“With connectSignage, we're making our modern brand image more visible.”
“We successfully operate connectSignage at more than 1,000 locations and continue to develop projects together in close, partnership-based cooperation. ”
Digital Signage solutions for retail
Examples of Digital Signage in retail — from advertising and promotion displays to information and wayfinding solutions at the point of sale.
Take your in-store communication to the next level
Simplify the maintenance of your branch displays, strengthen your brand and increase your sales figures — with connectSignage.
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Frequently asked questions
Frequently asked questions about Digital Signage in retail.
Any more questions?
Our team is happy to help.