Advertising display
Advertising displays showcase campaigns, offers, and brand messages on digital screens in an eye-catching way. Content can be scheduled flexibly and managed centrally.
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What is an advertising display and how does it work?
An advertising display is a digital screen used to showcase advertisements, campaigns, products, offers, and brand messages. These displays are used in locations such as points of sale, shop windows, shopping centers, showrooms, or public spaces. Images, videos, animations, and rotating content enable flexible digital advertising communication.
Unlike traditional posters, content on digital advertising displays can be updated quickly and scheduled based on time or location. This means new campaigns, seasonal visuals, or short-term promotions do not need to be reprinted and manually replaced at every location.
With connectSignage, advertising displays can be managed centrally, allowing campaigns to be targeted by location, region, product range, store type, or time period. This enables the centralized control of individual displays as well as large networks of displays and stores.
Where are advertising displays used?
Advertising displays are suitable for any environment where products and brands need to grab attention and influence purchasing decisions.
Typical locations:
- Shop windows
- Entrance areas
- Sales floors
- Promotional areas
- Brand islands
- Shelf areas near products
- Shop-in-shop areas
- Fresh food counters
- Checkout zones
- Promotional stands
- Showrooms
- Shopping centers
- Waiting and service areas
- Mall corridors and walkways
- Waiting areas
- Event and exhibition spaces
- digital outdoor advertising spaces
The location determines the message: in the shop window, the focus is on grabbing attention; on the sales floor, it’s about showcasing products; and at the checkout, it’s the perfect place to trigger impulse buys.
What kind of content can be displayed on an advertising screen?
Typical content includes:
- Advertising campaigns
- New product launches
- Brand messaging
- Product and image videos
- Images, animations, and motion graphics
- seasonal campaigns
- Offers and promotions
- Cross-selling and upselling content
- Promotion and event announcements
- Product information and benefits
- Social media content
Multiple visuals can rotate on the same display and be triggered based on factors like time of day, day of the week, season, or location. This allows a single advertising space to be used for various campaigns and communication goals.
What are the benefits of advertising displays?
Advertising displays bring digital advertising exactly where purchasing decisions are made. Moving content and changing visuals increase attention and allow products to be presented with more emotion than with traditional static advertising spaces.
At the same time, campaign management becomes significantly more flexible. New products or campaigns can be published centrally, scheduled, and specifically tailored for individual branches or regions. This reduces printing costs and the need for manual replacement of promotional materials on-site.
With connectSignage, advertising displays, video walls, and entire display networks can be managed via a central digital signage platform. Even large branch networks can be automatically supplied with location-relevant content. At Eat Happy, for example, more than 1,800 locations are provided with relevant POS content based on location profiles such as region, retail partner, and product range.
Which industries are advertising displays suitable for?
Advertising displays are particularly suitable for:
- Retail
- Chain stores
- Grocery retail
- Fashion retail
- Electronics retail
- Furniture and specialty retail
- Drugstores and pharmacies
- Bakeries
- Gastronomy
- Convenience stores
- Shopping centers
- Shop-in-shop concepts
- Showrooms
- Pop-up stores
Advertising displays are particularly effective wherever products need to be showcased emotionally, brands made visible, or purchasing impulses triggered directly at the point of sale.
All features. One platform.
From eye-catching motion graphics and scheduled campaign planning to location-based delivery – connectSignage provides the right tools for digital advertising at the point of sale.
Playout
Reliable playback of content — independent of the operating system, and also possible offline.
Video walls
Synchronized playback across multiple displays — ideal for large video walls and special formats.
HTML 5 editor
Intuitive, PowerPoint-like designer for content creation.
Rights management
Individual user rights for secure and structured team collaboration.
Reporting
Detailed statistics on the frequency of content playback on each individual display.
Touch
Create interactive touch applications with multiple levels and intuitive user guidance.
Surveillance
Central status overview of the entire network with automatic alerts via email.
ERP & WWS
Connecting external systems and data sources from ERP and inventory management systems.
Media upload
Easy upload of your own content, such as images, videos, GIFs, PDFs, and more.
Player Administration
Central management of players with on/off times, live view, screencast, alarm profiles, and preview.
Scheduling
Content can be easily planned and played automatically at specified times.
Social Media
Integration of Instagram, LinkedIn, YouTube & Co., including templates.
Real-world success stories
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More attention in the fashion industry
Digital bulletin boards and welcome screens provide up-to-date, central information in everyday working life.
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Digital guest communication at the Family Wellness Hotel Seeklause
With connectSignage, the Familien Wellness Hotel Seeklause utilizes a centralized digital signage solution for modern guest communication, menu information, and promotional content. A video installation in the buffet area, additional information displays, and an outdoor kiosk ensure that guests receive up-to-date information about the hotel and their stay in a quick and engaging way.
WWK creates multifunctional space for exchange and communication
At the Munich headquarters of the WWK Insurance Group, connectSignage ensures dynamic and efficient communication of information.
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Frequently asked questions
Answers to common questions about digital advertising displays, advertising content, and point-of-sale advertising.
An advertising display is a screen used to showcase promotional content such as products, campaigns, brand messages, images, or videos. Companies use advertising displays in locations like the point of sale, in shop windows, or on sales floors. With connectSignage, you can centrally manage, schedule, and broadcast content across multiple displays.
Advertising displays can be used to showcase product promotions, brand messaging, campaigns, images, videos, and special offers. Content can be tailored to specific displays, locations, or timeframes.
Advertising content is managed centrally via digital signage software and distributed to the desired displays. With connectSignage, content can be scheduled and targeted to specific displays, areas, or locations.
Yes. Existing data sources can be integrated into advertising display content via interfaces and integrations. With connectSignage, you can, for example, automatically display product information or other existing data on your screens.
Yes. With connectSignage, advertising content can be scheduled in advance and played automatically at specific times. This allows you to manage different campaigns based on time of day, day of the week, or promotional periods, for example.
Yes. With connectSignage, multiple advertising displays can be managed centrally, and content can be targeted to specific displays, display groups, or locations. This allows you to implement both overarching campaigns and location-specific advertising content.
Any Questions?
Our team is happy to help.