Hamppwerk Bakery Uses Digital Signage for Store Communication

With connectSignage, Hamppwerk Bakery is leveraging Digital Signage for modern and efficient in-store communication. Prices, product information, offers, and visual content are centrally managed, automatically updated, and consistently displayed on screens across all branches.

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Digital Signage display at a Hamppwerk Bakery branch for current prices, product information, and offers.

The Challenge

Hamppwerk Bakery needed to display price and product information in its branches more up-to-date, consistently, and efficiently. This required a digital signage solution that would simplify the flow of information between merchandise management, branches, and displays.

Before implementing connectSignage, offers, prices, and product information were partly maintained manually. Frequently changing content and outdated promotional materials led to increased maintenance effort and made it harder to keep information consistent and current across all branches.

The requirements were clear: The solution needed to enable central control of content, automatically update prices and product information, reduce manual processes, and facilitate modern, brand-compliant communication across all branches.

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The Solution

Digital Menu Boards and Displays for Up-to-Date In-Store Communication

Hamppwerk Bakery implements connectSignage, a central digital signage solution, for communication across its branches. Digital displays make current prices, product information, special offers, and visual content visible directly at the point of sale. Content can be managed remotely and displayed specifically on the respective screens. This ensures a consistent presentation of information across all branches, which both enhances the customer experience and strengthens the bakery's brand image. A key component of the solution is its direct integration with the merchandise management system. Prices and product information are automatically imported and updated on the displays. This ensures the displayed information remains consistent, up-to-date, and error-free, eliminating the need for manual content adjustments in each branch. Additionally, the displays can be utilized for employer branding. Engaging visual content, insights into the company, or notices about job openings support a modern employer image and make the bakery more visible to new talent.

Digital menu board in a bakery branch displays current product information and job postings via connectSignage.
Increased efficiency and consistent information across all stores
The Result

Increased efficiency and consistent information across all stores

By implementing connectSignage, Hamppwerk Bakery creates a modern digital signage environment for its branch communication. Prices, product information, and special offers are centrally controlled, automatically updated, and displayed at the relevant locations.

Customers benefit from up-to-date and consistent information directly at the point of sale. At the same time, central control reduces manual maintenance effort in the branches and minimizes errors in the display of prices, offers, and product information.

• Central control of all digital signage content with connectSignage

• Automatic updates of prices and product information

• Direct integration with the merchandise management system

• Uniform price and product communication across all branches

• Reduced manual effort for changing offers

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The following solutions were implemented

Price & promotional displays

Flexible display of prices and promotions in real time.

Advertising display

Dynamic presentation of advertising content and brand messages.

Interne Kommunikation neu gedacht

Mit Welcome-Screens am Empfang und digitalen schwarzen Brettern in der Produktion garantiert connectSignage eine effiziente, papierlose Kommunikation in Echtzeit.

What our customers say

Companies across diverse sectors trust connectSignage – and report real results.

“I was particularly impressed by the simple and intuitive operation of the software.”

Jan Hampp
managing director

“The advantage is that we can now display information even faster and more reliably.

Mona Naubert
marketing manager

Project Insights

The digital displays in Hamppwerk bakery branches show current prices, product information, offers, and visual content directly at the point of sale.

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Verschiedene digitale Displays zeigen Inhalte wie Menüoptionen, Willkommensnachricht im Hotel, Mitarbeiterinformationen, Fahrpläne, digitale Wegbeschreibung, Werbung für Kaffee- und Getränkespezialitäten sowie eine mobile Info-App.

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