Eat Happy Digitizes over 1,800 locations in Europe

Scalable digital signage solution for automated location integration and precise content delivery in retail

The challenge

Eat Happy offers over 150 dishes — from fresh sushi to modern Asian snacks — and is represented in more than 1,800 stores in Germany with its shop-in-shop concept. There are also other shop locations in Europe.

With this size, the complexity of digital communication increases:
Each location has an individual range of products and changing promotions. At the same time, exactly the right content must be played out on every display — up to date, correctly and in the right design.

At the same time, the company is growing rapidly and opens over 20 new locations per month. Displays must be quickly installed, connected and immediately loaded with relevant content — without manual effort for headquarters or local IT.

They were looking for a scalable digital signage solution that automates processes, reduces errors and reliably supports rapid growth in retail.

Solution

Central digital signage platform for all locations

With ConnectSignage, a central platform was implemented that efficiently controls and connects all locations. Content is displayed automatically — based on location profiles such as region, retail partner or product range. Each market thus receives exactly the content that is relevant to it — without manual configuration of individual displays. New displays are simply installed and connected on site. Using the serial number, the system automatically recognizes the device, assigns it to the correct location and immediately plays the appropriate content. There is no need for manual adjustments or local IT interventions. New locations can thus be integrated quickly, in a standardized and reliable way — even at a rapid pace of expansion.

Eat Happy Digitizes Over 1,800 Locations in Europe with ConnectSignage

scores

1,800+ locations centrally controlled and automated

With ConnectSignage, Eat Happy was able to successfully scale and automate its digital, cross-location communication in retail:

Location-specific display of price, promotional and advertising content
Automatic integration of new displays via serial number
More than 20 new openings per month rolled out efficiently and in a standardized manner
Significantly reduced operational costs and minimized sources of error
Scalable infrastructure for sustainable, Europe-wide growth

The following solutions were used

Price & promotional displays

Flexible display of prices and promotions in real time.

Interne Kommunikation neu gedacht

Mit Welcome-Screens am Empfang und digitalen schwarzen Brettern in der Produktion garantiert connectSignage eine effiziente, papierlose Kommunikation in Echtzeit.

Kundenstimmen

Customer testimonials

That's what our customers say

“The advantage is that we can now display information even faster and more reliably.

Mona Naubert

marketing manager

“I was particularly impressed by the simple and intuitive operation of the software.”

Jan Hampp

managing director

“It was important to us to enter into a partnership in which we could rely on strong support for customer projects.”

Oliver Schwede

Solution Sales Manager

“We deliberately chose connectSignage so that we always have the flexibility to implement new ideas in the area of digital signage.”

Juergen-Uwe Ernst

Senior system specialist

Project insights

Price and promotional displays provide targeted impulses directly at the POS and enable consistent communication across more than 1,800 locations across Europe.

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Verschiedene digitale Displays zeigen Inhalte wie Menüoptionen, Willkommensnachricht im Hotel, Mitarbeiterinformationen, Fahrpläne, digitale Wegbeschreibung, Werbung für Kaffee- und Getränkespezialitäten sowie eine mobile Info-App.