Interactive Member Communication: How the Rückgrat Group uses connectSignage

Member communication in the gym: Making information accessible directly on-site

Which class is coming up next? What offers are available at other locations? And what events are happening at the studio? For members, such information is particularly relevant when they are on-site.

The Rückgrat Group uses connectSignage to provide this information on a total of 12 interactive touch displays across their fitness studios. Course schedules, location details, events, and current offers are managed centrally and are accessible to members directly in the studio. The project demonstrates how interactive member communication can be combined with shared content control across multiple locations.

The challenge: More reliability and creative freedom

The previous digital signage solution did not sufficiently meet the Rückgrat Group's requirements. It lacked the desired stability and freedom in designing dynamic content. Therefore, member communication needed to become more modern, reliable, and flexible.

At the same time, information needed to be maintained centrally and displayed consistently across different locations. They were looking for a solution that would simplify content management and make current information accessible exactly where members need it: in the gym.

The solution: 12 interactive touch displays with connectSignage

With connectSignage, the Rückgrat Group centrally controls the content on its 12 touch displays. Members can use the screens to find out about different locations, access course schedules, and discover the latest updates.

The touch functionality adds active access to information to the displays. Members can call up the content relevant to them themselves. For the Rückgrat Group, this creates a shared platform through which content for multiple studios can be managed and updated.

Course schedules and location information directly in the studio

Course schedules are among the most important pieces of information in daily studio life. On the Rückgrat Group's interactive displays, members can view the schedules and find out about the offerings. Information about the various locations is also accessible via the screens.

For fitness providers with multiple studios, this connection is helpful: information remains embedded in a consistent brand identity, while members can discover the offerings of individual locations. The key is that content is clearly structured and easy to find.

Communicating events, holiday specials, and promotions flexibly

In addition to course schedules, the Rückgrat Group also uses the displays to showcase events, holiday specials, and other promotions. This allows the screens to convey both regularly needed information and changing offers.

With connectSignage, this content can be adjusted centrally. This allows the Rückgrat Group to make their communication more flexible and highlight current promotions on the displays. The software combines content design with cross-location management.

Why central control of multiple studios is important

With multiple locations, the task of keeping information up to date and ensuring a consistent appearance also grows. Shared content management provides a central foundation for this.

At the Rückgrat Group, content can be updated faster and the displays can be controlled across all locations. At the same time, the brand identity remains consistent across the various studios. The benefit of connectSignage lies both in providing information to members and in simplifying backend management.

What are the benefits for the Rückgrat Group?

• 12 touch displays controlled centrally
• Class schedules accessible directly in the studio
• Content updated faster
• Consistent brand presence across multiple locations
• Events and promotions communicated flexibly

What fitness providers can learn from this project

Interactive displays are most effective when they answer specific member questions. Therefore, it is crucial to plan which information is needed on-site and what content members want to access themselves. For the Rückgrat Group, class schedules, studio information, and current promotions form the foundation.

Maintaining content is equally important. Anyone operating multiple studios should determine early on which information will be managed centrally and which is relevant to specific locations. The project demonstrates how connectSignage combines access to information and the management of multiple displays into a single solution.

You can find the full project insights in the Rückgrat Group case study. We showcase further features for creating and managing content on the connectSignage platform page. You can find more potential applications on our page about Digital Signage for service providers.

Frequently asked questions about interactive member communication in gyms

How does the Rückgrat Group use connectSignage?

The Rückgrat Group uses connectSignage to centrally manage 12 interactive touch displays across various gym locations. The screens provide access to class schedules, location information, events, and current offers.

What content can members access on the touch displays?

Members can access class schedules and information about the various locations. In addition, the Rückgrat Group provides current updates, holiday specials, events, and other promotions.

Why does the Rückgrat Group rely on interactive displays?

The touch displays allow members to access relevant information directly at the gym. They complement visual communication by providing an active way to access information.

How is content managed across multiple gyms?

Content is managed centrally and controlled across all locations using connectSignage. This allows information to be updated more quickly and presented with a consistent brand identity.

What challenge does connectSignage solve for the Rückgrat Group?

The previous solution did not offer the desired stability or creative freedom. With connectSignage, the Rückgrat Group can design content more flexibly, manage it more easily, and make current information accessible at multiple locations.

Conclusion

The Rückgrat Group demonstrates how connectSignage supports member communication in fitness studios: 12 interactive touch displays make class schedules, location information, and current promotions accessible directly on-site. Centralized content management simplifies updates and ensures a consistent brand appearance across multiple studios.