Pricing & promotional displays: Making offers visible right where purchases happen

In retail, often just a few seconds determine whether a product is noticed, compared, and purchased. Customers walk through the store, see various offers, compare prices, and react to promotions that are visible at the right moment.

This is exactly where pricing & promotional displays come in.

In brief: Pricing & promotional displays are digital displays that show offers, discounts, prices, product information, bundles, seasonal campaigns, or short-term promotions directly at the point of sale. With connectSignage, companies can centrally control price and promotion content, schedule it by time, and target it precisely by store, assortment, region, or retail partner.

Pricing & promotional displays thus do more than just replace printed promotional posters. They make offer communication more current, eye-catching, flexible, and scalable — right where purchasing decisions are made.

Why traditional pricing and promotional communication falls short

Printed promotional posters, price tags, shelf displays, or paper notices have been established in retail for decades. They generally work as long as promotions are planned long-term and rarely changed.

In practice, however, this is often no longer the case today.

Prices change at short notice. Promotions run for only a few days. Assortments vary by location. Products are regionally available. Campaigns need to be deployed seasonally, time-of-day dependent, or specific to each store. At the same time, store teams must replace advertising materials promptly and ensure that no outdated prices or expired promotions remain visible.

Typical challenges of traditional pricing and promotional communication include:

• Promotional posters must be printed and distributed.
• Price changes cannot be implemented quickly enough.
• Store teams must manually replace advertising materials.
• Outdated promotions remain visible for too long.
• It's difficult to represent different assortments per location.
• Local or regional offers can only be implemented with significant effort.
• Campaign start and end dates must be monitored on-site.
• Video, animations, or product videos are not possible with print.
• Multiple promotions compete for limited space.
• Large retail chains are prone to errors with manual promotion management.

Price & promotion displays solve exactly these problems. Content can be planned digitally, centrally updated, and automatically distributed to the appropriate displays.

Why Price & Promotion Displays are Becoming Increasingly Important

Price & promotion displays are becoming increasingly important because purchasing decisions in brick-and-mortar retail are often influenced directly at the point of sale. Customers see a product, compare alternatives, perceive prices, and react to offers that stand out at the right moment.

At this very moment, visibility is key.

A large field study on in-store digital signage shows how effective digital advertising at the POS can be. The study analyzed 237 campaigns and approximately 30 million shoppers. The result: Digital in-store advertising increased the purchase probability for advertised products by an average of 8.1 percent.

The effect was particularly strong for popular brands, new products, emotional messages, low-priced products, and when placed near the advertised product. This is particularly relevant for price & promotion displays: low-priced products, short-term offers, new arrivals, and eye-catching promotional motifs especially benefit when they are visible at the right moment.

A comparison with static signage also shows why digital displays can be so effective in retail. Dynamic digital signage can generate significantly more visual contacts than static signs. The well-known industry figure is often summarized as up to 400 percent more views compared to static signage.

For retail, this means: A price & promotion display is not just a digital price tag. It can actively influence which products are noticed, compared, and purchased.

The main difference lies in the dynamics. A printed promotional poster remains unchanged until it is manually replaced. A price & promotion display can change content, play it out on a schedule, automatically start and end promotions, rotate multiple offers, and adapt content based on location, assortment, or region.

Large branch networks particularly benefit from this. At Eat Happy, over 1,800 locations need to be supplied with appropriate POS content. At the same time, the company offers over 150 dishes and opens more than 20 new locations per month. In such an environment, classic, manual price and promotion communication would hardly be manageable efficiently.

With digital price & promotion displays, content can be centrally planned and still be played out precisely for each location — for example, by region, retail partner, assortment, or store type.

A price & promotion display is therefore a controllable communication channel for offer communication, sales promotion, and POS communication. It combines the attention-grabbing power of digital displays with the flexibility of central campaign management.

Who are Price & Promotion Displays suitable for?

Price & promotion displays are suitable for all companies that want to make offers, prices, or product information visible directly at the point of sale.

They are particularly useful for:

• Retail
• Multi-branch businesses
• Supermarkets
• Grocery retail
• Fresh food counters
• Bakeries
• Food service with counter sales
• Convenience stores
• Drugstores
• Pharmacies
• Fashion retail
• Electronics retail
• Furniture retail
• Specialty retail
• Shop-in-shop concepts
• Shopping centers
• Showrooms
• Pop-up stores
• Brand spaces in retail

Price & promotion displays are particularly effective wherever products change frequently, promotions run regularly, or different locations require different content.

What are the benefits of price & promotion displays?

Price & promotion displays improve the visibility, timeliness, and manageability of offers at the POS.

Key benefits are:

• Offers are presented more prominently.
• Price and promotion information stays more up-to-date.
• Campaigns can be planned centrally.
• Promotions can be started and ended automatically.
• Content can be displayed differently per location.
• New products become visible faster.
• Moving images and animations increase attention.
• Store teams have to replace fewer advertising materials.
• Errors due to outdated posters are reduced.
• multiple offers can rotate on a single display area.
• short-term promotions can be implemented faster.
• large location networks are managed more efficiently.

A Price & Promotion Display is therefore not just a digital advertising space. It is an operational tool for sales promotion, assortment communication, and store management.

What does a Price & Promotion Display achieve compared to a static poster?

A static poster can make an offer visible. But it is limited to one motif, one period, and one message. As soon as the price, promotion, product, or campaign changes, the poster must be redesigned, printed, distributed, and replaced.

A Price & Promotion Display is significantly more flexible — and above all, more up-to-date.

The difference is particularly evident in five areas:

1. Increased Attention
Digital displays can generate more attention than static posters through movement, changing motifs, animations, and strong visual stimuli. Especially in sales environments where many stimuli compete simultaneously, this is a decisive advantage.

2. Increased Timeliness
A printed poster remains unchanged until someone replaces it. A price & promotion display can update content centrally. Prices, discounts, or campaigns can be adjusted at short notice, without requiring new print data or manual distribution.

3. More Relevance
A static poster shows all customers the same content. A digital display can show content based on location, time, day of the week, season, product range, or campaign. This makes offer communication more relevant for the specific moment.

4. More Campaign Space
A poster shows one message. A display can show multiple offers sequentially. This allows new products, discounts, bundles, seasonal promotions, and brand messages to be combined on the same surface.

5. Less Manual Effort
Printed promotional materials must be produced, shipped, hung up, and removed. Digital price & promotion displays can be controlled centrally. This reduces manual work and lowers the risk of incorrect or outdated promotions remaining visible.

A price & promotion display therefore doesn't just replace static posters visually. It changes how offers are managed at the POS: faster, more visible, more relevant, and more scalable.

Making price promotions visible at the right moment

Price promotions are particularly effective when they are visible at the right moment. An offer doesn't just have to exist; it also has to be noticed.

Price & promotion displays help to place offers directly at the moment of purchase.

Typical content includes:

• Discounts
• Weekly offers
• Daily deals
• Bundle offers
• New products
• Seasonal promotions
• Loyalty promotions
• Sales promotions
• 2-for-1 offers
• Menu or combo deals
• Discounted items
• Promotional prices
• Regional offers
• Partner promotions
• Limited availability

The advantage: Content can be tailored to the moment. A different offer runs in the morning than in the afternoon. A different promotion runs during the week than on the weekend. A different product range is advertised in store A than in store B.

This makes pricing and promotional communication not only more visible, but also more relevant.

Product Proximity: Why Display Placement is Crucial

Price & promotion displays are particularly effective when placed near the advertised product. The in-store digital signage study shows that the effect of digital advertising is stronger when the display and product are physically close to each other.

It makes sense: Customers see the offer and can act immediately.

A display at the entrance can attract attention. A display directly at the counter, on the shelf, in the promotional area, or at the checkout zone can further boost the impulse to buy.

Typical placements include:

• directly on the shelf
• at the fresh food counter
• next to the promotional area
• in a shop-in-shop area
• at the promotion stand
• near the checkout
• in the shop window
• at the entrance
• at the pick-up or collection point
• in the waiting area

The closer the offer, product, and purchasing decision are, the more effectively the display can support the buying moment.

Schedule promotions based on time of day, day, or season

Price & promotion displays are most impactful when their content isn't static. With timed scheduling, promotions can be precisely targeted by time of day, day of the week, or season.

Typical examples include:

• Breakfast offers in the morning
• Lunch offers at lunchtime
• After-work promotions in the afternoon
• Weekend promotions on Friday and Saturday
• seasonal campaigns during the relevant period
• Christmas promotions in December
• Summer offers during warm weather
• Back-to-school promotions at the right time
• Flash sales for limited periods
• Clearance promotions before the campaign ends

This makes communication more precise. Customers don't just see any offer, but one that is relevant to the current moment.

Rotate multiple offers on a single display area

A major advantage of digital price & promotion displays is the ability to show multiple content pieces on the same screen.

Instead of opting for a single poster, multiple offers can run consecutively.

Example:

• 10-second weekly offer
• 10-second new product announcement
• 10-second bundle offer
• 10-second seasonal promotion
• 10-second brand message

This transforms a single display area into a dynamic communication channel.

It's important to design content clearly. A price & promotion display should not appear cluttered. Customers need to quickly grasp the price, product, benefit, and call to action.

Centrally manage cross-store price and promotion communication

As soon as companies operate multiple locations, price and promotion communication becomes complex. Content often needs to be visible simultaneously in many branches, but sometimes also displayed differently locally.

A price & promotion display offers clear advantages here. Content can be planned and distributed via a central platform — either for all branches simultaneously or specifically for certain groups.

Examples:

• Promotional prices only in specific regions
• Different product ranges per branch
• Campaigns only for individual retail partners
• Offers only for specific branch types
• Seasonal promotions by location
• Regional price differences
• Local events or new openings
• Campaigns for individual product groups

This way, a Price & Promotion Display combines central control with local relevance.

Location-specific content instead of generic advertising

Not every branch needs the same price and promotion content. Especially in grocery retail, with shop-in-shop concepts, or in large branch networks, assortment, region, retail partners, and availability often differ significantly.

A Price & Promotion Display can reflect these differences.

One location displays a sushi promotion. Another promotes a different assortment. One branch shows regional offers. Another plays content for a specific retail partner.

With connectSignage, content can be displayed according to location profiles. These include, for example:

• Region
• Assortment
• Branch type
• Retail partner
• Location group
• Campaign
• Language
• Product availability

This way, each display receives exactly the content that is relevant for its specific location.

Case Study: Eat Happy manages price, promotion, and advertising content across 1,800+ locations

The Eat Happy case study demonstrates how effective digital price & promotion displays can be in a branch network.

Eat Happy operates its shop-in-shop concept in over 1,800 markets in Germany and other locations across Europe. Simultaneously, the company offers more than 150 dishes — from fresh sushi to modern Asian snacks. For POS communication, this means: Each location requires the right pricing, promotional, and advertising content at the right time, in the right design, and tailored to its specific product range.

Adding to this is the rapid rollout dynamic: Eat Happy opens more than 20 new locations per month. Displays must therefore be quickly installed, connected, and immediately populated with suitable content — without manual effort for the headquarters or local IT.

To address this, connectSignage implemented a central digital signage platform. Content delivery is automated based on location profiles such as region, retail partner, or product range. This ensures each market receives precisely the content relevant to it.

New displays are simply installed and connected on-site. The system automatically recognizes the device via its serial number, assigns it to the correct location, and immediately displays the appropriate content. Manual settings or interventions by local IT are eliminated.

The result is scalable POS communication across the entire branch network: pricing, promotional, and advertising content is displayed precisely for each location, new displays are automatically integrated, operational complexity is reduced, and sources of error are minimized.

For reference: Eat Happy digitizes over 1,800 locations in Europe

Pricing & Promotional Displays for Various Retail Sectors

Pricing & promotional displays can be used in various retail sectors. The content differs depending on the environment.

Grocery Retail

In grocery retail, pricing & promotional displays are suitable for weekly offers, fresh produce promotions, seasonal products, private labels, bundle deals, or short-term clearance sales.

Fresh Food Counter and Gastronomy

At counters, food courts, or in gastronomy areas, daily specials, menu promotions, product images, combo deals, or changing dishes can be showcased.

Fashion Retail

In fashion retail, pricing & promotional displays are suitable for sale campaigns, new collections, outfit inspirations, seasonal promotions, or brand areas.

Electronics Retail

In electronics retail, product benefits, pricing promotions, accessory bundles, warranty information, or technical product comparisons can be digitally displayed.

Drugstores and Pharmacies

Drugstores and pharmacies can showcase seasonal products, health campaigns, care offers, promotional weeks, or consultation services.

Showroom and Retail

In showrooms and retail stores, price & promotion displays help clearly present product benefits, promotional packages, financing offers, or services.

What Companies Technically Need

For price & promotion displays to function reliably day-to-day, central software is needed to connect campaigns, locations, assortments, and displays.

Key technical requirements are:

• Central control of all price & promotion displays
• Easy campaign planning
• Scheduling by time of day, weekday, and season
• Location-based content delivery
• Store groups and location profiles
• Flexible layouts for prices and promotions
• Support for images, videos, and animations
• Media management
• Automatic assignment of new displays
• Roles and permissions for marketing, sales, and store management
• Monitoring for displays and players
• Reliable playback in store operations
• Flexible hardware support
• Integration with data sources or existing systems

With connectSignage, companies can manage price and promotion content via a central platform and deploy it to individual markets, regions, or store groups.

Why connectSignage is ideal for Pricing & Promotional Displays

connectSignage is a digital signage software for centrally controlling digital displays. It is particularly suitable for Pricing & Promotional Displays because campaigns, location logic, and POS communication can be easily linked together.

Key benefits include:

• Central control of all displays
• Location-specific content by region, product range, or retail partner
• Scheduling for promotions and campaigns
• Automatic integration of new displays
• Flexible layouts for prices, discounts, and product information
• Support for videos, animations, and product images
• Easy management in the browser
• Reduced operational complexity for large store networks
• Roles and permissions for marketing and store teams
• Monitoring for reliable operation
• Scalable infrastructure for growing location networks
• Cloud or on-premise operation
• GDPR-compliant usage

This turns Pricing & Promotional Displays into a centrally controllable POS channel — from a single store to a Europe-wide branch network.

Typical deployment locations for Pricing & Promotional Displays

Pricing & Promotional Displays can be used in many locations within brick-and-mortar retail. The key is to place them where offers are noticed and purchasing decisions are made.

Typical locations include:

• Entrance area
• Shop window
• Sales floor
• Promotion area
• Shelf area
• Fresh food counter
• Shop-in-shop area
• Checkout area
• Waiting area
• Promotion stand
• Pickup area
• Showroom
• Service area
• Counter
• Menu area

Content varies by location. In the entrance area, the focus is on attracting attention. At the shelf, it's about product and pricing decisions. At the counter, it's about current offers. In the checkout area, it's about impulse purchases.

Conclusion: Price & promotion displays make offers more visible and current

Price & promotion displays help companies make offers, discounts, and product information visible exactly where purchasing decisions are made.

Compared to static posters, they offer significantly more flexibility: content can be animated, updated, time-controlled, and displayed based on location. This makes offer communication at the point of sale not only more eye-catching but also more relevant.

Price & promotion displays are particularly valuable where promotions change frequently, assortments vary by location, or many branches need to be centrally managed.

With connectSignage, companies can centrally manage pricing and promotional content, plan campaigns, deploy content by location, and efficiently integrate new displays.

This transforms a promotional area into a scalable communication channel for sales promotion, price communication, and POS marketing.

FAQ

What are pricing & promotional displays?

Pricing & promotional displays are digital displays that show offers, discounts, prices, product information, or campaigns directly at the point of sale.

What are pricing & promotional displays used for?

Pricing & promotional displays are suitable for weekly offers, daily deals, discounts, new product launches, bundle offers, seasonal campaigns, clearance sales, and POS communication.

Where are pricing & promotional displays used?

Pricing & promotional displays are used in entrance areas, shop windows, on the sales floor, at promotional areas, in checkout zones, at counters, in shop-in-shop areas, or in showrooms.

Why are pricing & promotional displays useful in retail?

They make offers visible exactly where purchasing decisions are made. At the same time, content can be centrally controlled, scheduled, and adapted per location.

What is the advantage over printed promotional posters?

Digital pricing & promotional displays are more current, flexible, and centrally controllable. Content can be adjusted without reprinting, displayed on a schedule, and planned differently for various locations.

Do digital promotional displays generate more attention?

Yes. Digital displays can generate more attention through movement, changing visuals, and visual stimuli than static posters.

Can pricing & promotional displays influence purchasing decisions?

Yes. Studies on in-store digital signage show that digital POS advertising can increase the likelihood of purchase for advertised products — especially when placed near products and with relevant messages.

Can promotions automatically start and end?

Yes. With scheduling, promotions can automatically start and end at specific times, days, or campaign periods.

Can pricing & promotional displays show different content per location?

Yes. Content can be displayed by location, region, assortment, retail partner, store type, or campaign.

Can multiple offers run on one display?

Yes. Price & Promotion Displays can show multiple content items consecutively, such as weekly offers, new products, discount promotions, and brand messages.

Can Price & Promotion Displays show videos or animations?

Yes. In addition to static images, videos, animations, and dynamic layouts can also be displayed.

Is there a practical example for Price & Promotion Displays in a store network?

Yes. Eat Happy uses connectSignage to display price, promotion, and advertising content with location accuracy across more than 1,800 locations and to automatically integrate new displays.

How does connectSignage support Price & Promotion Displays?

connectSignage helps companies to centrally control price and promotion content, schedule campaigns, efficiently manage content for locations, and adapt content by assortment, region, or retail partner.

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