Digital Visitor Guidance: How Messe Essen Uses Digital Signage

Digital visitor guidance at an exhibition venue: More than wayfinding

Exhibition venues combine large visitor numbers, changing events and different audiences. Information that is correct today may be different for the next event. Visitors still expect clear orientation from the entrance to their destination.

Messe Essen therefore uses connectSignage for an integrated communication concept rather than a single type of screen. Welcome screens, digital wayfinding, room booking displays and branding content are managed through one platform.

The challenge: Orientation across changing events

Entrances, programs, routes, rooms and brand content change depending on the event. Static information quickly reaches its limits when content needs to be updated at short notice or displayed differently across the venue.

Welcome screens as the first digital touchpoint

Welcome screens in entrance areas provide information about events, programs and routes. Content can be adapted centrally for each event, making the first visitor touchpoint both informative and flexible.

Digital wayfinding across the venue

Visitors need to identify halls, event areas and conference rooms quickly. Digital wayfinding supports orientation and can be updated when event layouts or visitor routes change.

Room booking and conference information

Displays outside conference and meeting rooms show current occupancy and upcoming appointments. Visitor guidance therefore continues all the way to the destination.

Branding and sponsor content on the same infrastructure

Additional displays are used for branding, sponsor communication and event content. This means the same Digital Signage infrastructure supports orientation as well as visual communication.

• welcome screens at entrances
• digital wayfinding across the venue
• room booking displays
• branding and sponsor content
• central and flexible content management

Explore digital wayfinding and the Messe Essen reference.

More examples and typical applications for this sector can be found on our Digital Signage for services page.

Frequently asked questions about Digital Signage for exhibitions and events

How does Digital Signage support visitor guidance at an exhibition venue?

Displays can guide visitors from the entrance to their destination. Messe Essen combines welcome screens, digital wayfinding and room booking displays.

What can welcome screens display at an exhibition?

They can show event information, programs and directions and can be adapted centrally for each event.

How does digital wayfinding work for changing events?

Digital information can be updated when hall layouts, events or visitor routes change.

Can room booking and visitor guidance be connected?

Yes. Displays outside conference rooms show current occupancy and upcoming appointments, extending guidance to the final destination.

What other tasks do the displays perform at Messe Essen?

They are also used for branding, sponsor communication and event content, all managed on the same platform.

Conclusion

Messe Essen demonstrates how welcome, wayfinding, room booking and branding can form one connected digital visitor communication system.