Price & promotional displays
Make offers visible at the right moment: present prices, discounts, and promotions directly at the point of sale—centrally managed, scheduled, and deployed with location-specific precision.
Why price and promotional displays are becoming increasingly important
Price and promotional displays are digital screens that showcase prices, discounts, product information, and campaigns directly at the point of sale—exactly where products are seen, compared, and purchased.
Traditional promotional posters quickly reach their limits, especially with frequently changing offers and large retail chains. Prices change on short notice, promotions are valid only for specific periods, and product ranges vary by location. Printed advertising materials must be produced, distributed, swapped out, and removed once a promotion ends.
With connectSignage, price and promotional content can be planned centrally while still being targeted to specific branches, regions, product ranges, or retail partners. Promotions can start and end automatically, while individual locations receive exactly the content relevant to their specific inventory.
Typical areas of application
Price and promotional displays are suitable wherever offers and product information need to be visible immediately before or during a purchasing decision.
Typical locations:
- Sales floors
- Shelves and product sections
- Promotional areas
- Fresh food counters and food service areas
- Shop-in-shop areas
- Checkout zones
- Store windows
- Entrance areas
- Promotional stands
- Showrooms
- Pickup and service areas
- Menu and counter areas
The closer the display, the product, and the purchasing decision are to one another, the more effectively an offer can be perceived. While a campaign at the entrance generates attention, specific prices, discounts, or product benefits can be communicated directly at the shelf.
Content options
Typical content includes:
- Prices and promotional pricing
- Discounts and special offers
- Weekly and daily deals
- New product launches
- Bundle and combination offers
- Seasonal campaigns
- Clearance sales
- Product information
- Product images and videos
- Regional offers
- Menu and daily specials
- Brand and retail partner campaigns
- QR codes
- Animations and motion graphics
Multiple offers can rotate on the same display area and be scheduled based on time. For example, different offers can appear in the morning versus at midday, or different campaigns can run on weekends compared to weekdays.
Benefits of price and promotional displays
Price and promotional displays make offer communication at the point of sale more current, flexible, and easily scalable. New prices and campaigns can be deployed without the need to produce new posters or manually replace advertising materials at every location.
Scheduling allows campaigns to start and end automatically at the designated time. At the same time, content can be differentiated by location, region, product range, or store type. This reduces manual effort and the risk of outdated prices or expired promotions remaining visible.
With connectSignage, even large retail networks can be managed centrally. Take Eat Happy, for example: they manage pricing, promotional, and advertising content for more than 1,800 locations automatically, based on location profiles such as region, retail partner, or product range.
Suitable industries for price & promotional displays
Particularly suitable for:
- Retail
- Grocery stores and supermarkets
- Chain stores
- Bakeries
- Gastronomy and food concepts
- Convenience stores
- Drugstores and pharmacies
- Fashion retail
- Electronics retail
- Furniture and specialty retail
- Shop-in-shop concepts
- Showrooms
Price & promotional displays are particularly useful wherever offers change frequently, product ranges vary by location, or a large number of sales outlets need to be centrally supplied with up-to-date content.
Display prices and promotions flexibly
Control prices and offers centrally, update them in real time, and present them clearly on displays.
HTML 5 editor
Intuitive, PowerPoint-like designer for content creation.
Scheduling
Content can be easily planned and played automatically at specified times.
ERP & WWS
Connecting external systems and data sources from ERP and inventory management systems.
Synchronized Network Folders
Automated exchange of content via central network folders.
Player Administration
Central management of players with on/off times, live view, screencast, alarm profiles, and preview.
SharePoint
Integration of SharePoint including automated synchronization of documents and content.
External connections
Integration and active control of external systems to expand functionality.
Databases
Automatic and scheduled synchronization of external databases for content that is always up to date.
Media upload
Easy upload of your own content, such as images, videos, GIFs, PDFs, and more.
Real-world success stories
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Eat Happy digitizes over 1,800 locations in Europe
Scalable digital signage solution for automated location integration and precise content delivery in retail
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Digital guest communication at the Family Wellness Hotel Seeklause
With connectSignage, the Familien Wellness Hotel Seeklause utilizes a centralized digital signage solution for modern guest communication, menu information, and promotional content. A video installation in the buffet area, additional information displays, and an outdoor kiosk ensure that guests receive up-to-date information about the hotel and their stay in a quick and engaging way.
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EBBE & FLUT digitizes ambiance, and guest communication
With connectSignage, the EBBE & FLUT restaurant on Langeoog relies on a centralized solution for digital menu communication, brand communication, and a modern guest experience.
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